Influencer marketing has existed in the realm of advertising for a while now, however it is constantly evolving, growing, and leading within the marketing world. It has become a divergence of traditional advertising and marketing, and has become increasingly powerful. What it means to be an influencer is newer concept that has been created primarily […]
How software engineering can help marketers build stronger brand relationships. If you’ve spent any time using software, your user experience (UX) can make – or break – your brand perception. But could user experience be the next frontier for marketing? By placing the customer first in every decision, principles of UX can highlight the ways your strategy […]
If you’re privy to the ways of advertising into today’s world, you know there’s likely a higher return to be found in a picture of Khloe Kardashian praising your brand than a 30-second TV commercial. Influencers—some celebrities, some everyday Joes with a knack for working their angles well—are influential to the digital marketing strategies of […]
Search Engine Optimization, or SEO for those who are familiar, has been the foundation of marketing for many years. Thanks to SEO giant, Google, search has never been more tailored. Each person whose curiosity has them typing into that Google search bar will be confronted with millions of search results that are specific to their […]
When social media first came on the scene, it flew under the radar for the majority of businesses. Even during the advent of Facebook Business Pages, this was still somewhat the case. These platforms were the new marketing frontier and for early adopters, truly the wild west of digital marketing; a place where organic reach […]
Data: it’s a hot topic picking up speed across almost every industry and discipline. The short and dirty is that there’s a lot of it out there, the insights it can offer have the power to alter operations, and leveraging learnings from it efficiently it harder than it looks—if even attempted by most businesses in […]
Consider a brand of granola bar recently funded for large-scale production on Kickstarter. With the capability to fulfill orders in place, the next—and perhaps most difficult task may prove to be an uphill battle. Should the company choose to exist beyond ecommerce, the company will need to convince not only customers to eat their product, […]