Non-fungible tokens (NFTs) are going mainstream in 2022. You can now show off your favorite NFTs as your Twitter or Reddit profile picture, with Facebook and Instagram soon to follow. Driven in part by a FOMO reminiscent of the 1990s dotcom anxiety of bricks-and-mortar companies, mass-market players and luxury brands alike are launching NFT collections at a dizzying pace. Granted, a vast majority of […]
WordPress is one of the most popular CMS and website builders of all time. In fact, websites built with WordPress account for 26 percent of all sites on the web. Search engines also revealed that WordPress has 2,740,000 searches and counting every month! So, if you have a WordPress site or want to build a […]
There are a few big differences between B2C and B2B advertising strategies. For one, B2B sales cycles tend to be much longer than an average B2C purchase, and companies invested in B2B strategies tend to spend more to acquire a client because accounts often have six figures or more attached. Along with that, these audiences […]
Every generation has its own “brand” of marketing. If you’re a millennial, I bet you can vividly picture every ad when we say “Nickelodeon during the ’90s.” While that was 30 years ago, the same marketing rule still applies to any generation: know your audience. Gen Z has a few marketing challenges, but of course, […]
Artificial intelligence in marketing is changing the way consumers and companies make decisions. From virtual assistants to real-time sales forecasting, marketing tools have evolved with the information age to be smarter, simpler, and more effective. More than ever, artificial intelligence in marketing will play a pivotal role in creativity, communication, and real-time strategy for marketers […]
Smartphones and tablets are keeping us active, connected, and informed, and the future of Chicago digital marketing is optimized for a mobile lifestyle. Far more than phones or handheld electronics, mobile devices are key gateways for marketers to use effectively to communicate. From responsive websites to data-driven creative in advertisements, let’s take a look at […]
Social media sites now collectively have billions of regular users on their platforms. Businesses simply cannot ignore it as a marketing channel or else their competition will gain an unfair advantage over them. The problem is that many businesses don’t know how to approach social media. With so many different platforms, features and ways to […]
Targeting a larger audience is always the key motive for all online marketers. With a large audience, there is an increase in sales, new potential customers, and popularity of the product. Using Facebook on its own may just be successful. Using email on its own too may just be fine, but combining the two is […]
Influencer marketing has existed in the realm of advertising for a while now, however it is constantly evolving, growing, and leading within the marketing world. It has become a divergence of traditional advertising and marketing, and has become increasingly powerful. What it means to be an influencer is newer concept that has been created primarily […]
How software engineering can help marketers build stronger brand relationships. If you’ve spent any time using software, your user experience (UX) can make – or break – your brand perception. But could user experience be the next frontier for marketing? By placing the customer first in every decision, principles of UX can highlight the ways your strategy […]