Consider a brand of granola bar recently funded for large-scale production on Kickstarter. With the capability to fulfill orders in place, the next—and perhaps most difficult task may prove to be an uphill battle. Should the company choose to exist beyond ecommerce, the company will need to convince not only customers to eat their product, […]
All companies know that if they want to differentiate themselves in the marketplace, they must develop a compelling brand. Customers will only pay more if they think they’re getting something in return, be it higher quality, more prestige, or better values. Bosses at Fortune 1000 companies, therefore, need to think strategically about digital branding. In […]
Social media has become an integral part of digital marketing for business and digital marketing agencies, but engaging in social media activity alone is not the same as delivering a digital marketing campaign. Although the terms Social Marketing and Digital Marketing are often used interchangeably, they are, in fact, two very different things, and understanding […]
The scope of digital marketing is quite spectacular. It encompasses not only SEO and content creation, but also social media, email, and even messaging apps. And it’s all being driven by users. Wherever they go, advertisers are learning to follow. Brands wanting to extend their reach need to understand this new landscape. Trying to attract […]
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